Head of Marketing

At Flex Legal we are passionate about enhancing careers to change lives. We are working in the burgeoning field of legal tech and provide resourcing solutions to law firms and in-house counsel at all levels, from trainees to General Counsel.
After rapid growth over the past 9 years, we are looking for a strategic, creative and commercial Head of Marketing to join our team.

The Head of Marketing will take responsibility for articulating our brand to our candidates, clients and employees. We are proud of the brand we have created over the past 9 years but we want to mature it further and increase the breadth and depth of our reach, this role is a key part of that. A key focus will be on lead generation, client retention and community engagement. You’ll build a scalable, high performing marketing engine that delivers measurable results.

This role has some initial key challenges: improving the articulation of the value we deliver to our different client segments and how we articulate our key differentiators; Drive our commercial success by supporting our maturing sales process; Ensuring our marketing brings

in a number of high quality leads; Broadening our candidate brand to appeal and reach to both our paralegal and lawyer candidate segments equally; And, most importantly, how to do all of the above while remaining true to our values.

This is a position for someone who can think both strategically as well as being able to execute. The Head of Marketing would ideally have a strong track record of managing and growing a team. They would also have experience of working with sales teams targeting enterprises. While we expect the team to grow over the next few years the team is currently still quite small so this role is for someone who is willing to get stuck in and get things done as well as being able to think strategically.

We are looking for a candidate who has experience as a Marketing Manager or Head of Marketing and a strong track record of delivering strategic marketing initiatives.

ROLE RESPONSIBILITIES:

• To develop and deliver the marketing strategy across all channels and propositions.

• Lead, coach and grow a small in-house team (On Demand Marketing Exec, Trainee Marketing Exec, Marketing Ops Exec) with support from trusted external partners.

• Own and optimise the marketing budget and monthly performance reporting.

• Drive £600k - £900k in monthly marketing sourced pipeline, contributing to the overall monthly target supporting the Client teams.

• Support retention of 100+ active clients through relevant, consistent engagement.

• Own and evolve our marketing systems and automation, ensuring campaigns are tracked, efficient and driving clear ROI.

• Improve visibility of marketing effectiveness through better use of CRM, segmentation and performance dashboards.

• Manage our brand identity and messaging across all touchpoints.

• Oversee events, content and PR strategy in collaboration with internal and external stakeholders.

• Collaborate closely with the Client and Candidate team to align activity with business priorities.

• Come up with new innovative ideas for campaigns including advertising campaigns and media plans to gain brand awareness.

• Champion Flex values of being trusted, human and entrepreneurial (see below) in all marketing output.

QUALIFICATION AND SKILLS:

• Minimum of 8 years experience in B2B Marketing, ideally in professional services, legal tech or scale ups.

• Track record of delivering pipeline through targeted and measurable campaigns.

• Comfortable building and improving marketing automation, CRM and campaign tracking systems.

• Experience in account based marketing and working with sales team to provide materials which help with the sales process.

• Commercially minded, confident managing budgets and optimising ROI.

• Strategic thinker but also happy to be an executor in the strategy.

• Collaborative and proactive leader, able to manage teams and work cross functionally with both the Client and Candidate team to get input into strategy.

• Able to manage external agencies

• Passionate about purpose-driven marketing and creating an impact.

• Proficient with technology: Canva, Salesforce, Slack, Google drive.

• Communication. Excellent written and verbal communication skills with strong attention to detail.

• Interpersonal Skills. Positive, proactive, and professional demeanor, with the ability to build rapport across all levels of the organisation.

• Problem-Solving. Independent thinker with a solution-oriented mindset.